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How the view evolved

Asymmetric Investing by Travis Hoium on HIMS

Every thesis Asymmetric Investing by Travis Hoium has voiced on HIMS — 12 in all, newest first, with the arguments and risks behind each. Reads as the evolution of their view: the bottom is where they started, the top is where they landed.
HIMSHims & Hers Health
Strongly BullishHims & Hers: The 10x Stock You Can't IgnoreNov 2, 2026
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The host argues that Hims & Hers combines leadership in a large addressable market with opportunities to expand products and geography. He views peptides as an additional growth engine that could make the current valuation particularly attractive, while acknowledging competition, regulatory uncertainty and international execution risk.

Key arguments

  • The pharmaceutical market offers hundreds of billions of dollars in potential annual revenue.
  • The cited market-share data position Hims & Hers as a leading telehealth provider.
  • Additional specialties can attract new customers and increase spending by existing customers.
  • International expansion broadens the addressable market and allows knowledge and branding to be shared across regions.
  • Domestic peptide manufacturing could differentiate the company from competitors.
  • Illustrative peptide subscriber scenarios suggest a potentially substantial incremental revenue stream.
  • The host believes sustained growth would justify a higher valuation multiple.

Risks acknowledged

  • Ro has spent heavily on expansion and gained share.
  • International expansion gives management more responsibilities and introduces execution risk.
  • Rules governing compounded peptides still need to be finalized.
  • Competition could push peptide pricing lower.
  • Revenue projections depend on assumptions about adoption and successful expansion.
Strongly BullishWhy I'm Betting Big on These 5 Growth StocksOct 9, 2026
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The host believes Hims & Hers can sustain long-term revenue compounding through product expansion, international acquisitions, and a large healthcare opportunity. He expects growth to recover after disruption to compounded GLP-1 offerings.

Key arguments

  • The host reports a three-year revenue compound growth rate around 54%.
  • The product portfolio now includes Novo Nordisk and Eli Lilly products.
  • Labs, AI tools, and potential peptides broaden the offering.
  • International expansion increases the addressable market.
  • Enterprise value to sales around 2.8 appears inexpensive to the host.
  • Management's second-half growth guidance supports the recovery narrative.

Risks acknowledged

  • Restrictions on compounded GLP-1 products disrupted growth.
  • Novo Nordisk sued the company before a settlement.
  • First-quarter revenue growth slowed to approximately 3.8%.
  • The forward earnings multiple is approximately 81 and profitability is not the host's current focus.
Strongly BullishThe Hims & Hers Australia Strategy: Why It Matters for InvestorsSep 1, 2026
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Travis argues Hims & Hers is executing a long-term strategy to become a single, unified global healthcare brand (akin to Netflix or Uber), unifying its Hims/Hers branding, tech stack, and pharma deals across countries following acquisitions like Eucalyptus. He sees the recent Australia rebrand as symbolic of a much larger opportunity to become the dominant global aggregator of healthcare demand, driving subscriber growth, rising revenue per subscriber, and eventually a much higher valuation.

Key arguments

  • Unifying disparate international brands (like Pilot in Australia) into one global 'Hims' brand mirrors the playbook of Netflix, Uber, Google, and Facebook.
  • Subscribers have grown from ~600,000 at the end of 2021 to 2.9 million currently, boosted by the Eucalyptus acquisition and branded weight-loss products.
  • Monthly revenue per subscriber has risen from $59 to $92 and could reach at least $300 as more branded solutions, labs, and services are added.
  • The combination of subscriber growth and rising spend per subscriber supports a ~55% revenue CAGR, with 2026 guidance implying over 50% growth in the second half of the year.
  • Becoming a single global brand and unified tech stack makes the business more efficient and scalable long-term, positioning it as an 'aggregator of demand' in healthcare.

Risks acknowledged

  • The stock has been volatile, falling as much as 50% at one point due to market concerns.
  • The company is not yet profitable, and it's unclear when operating profit and net income will improve.
  • Integrating tech stacks and branding across countries will take time.
Strongly Bullish4 Incredible Stocks I Love TodayAug 19, 2026
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Travis views Hims & Hers as his biggest portfolio position, citing reaccelerating revenue growth after the GLP-1 compounding loophole closed, a new Novo Nordisk partnership, and an expanding 'healthcare aggregator' business model. He believes the company has significant room for margin expansion and multiple re-rating given its low EV/sales.

Key arguments

  • Revenue growth reaccelerated to 38% in Q2 2026 after slowing to 3.8% when the GLP-1 compounding loophole closed
  • New agreement to sell Eli Lilly and Novo Nordisk branded GLP-1s repositions the weight-loss business
  • Subscriber count jumped to 2.9 million, partly from the Eucalyptus acquisition, with spend per subscriber also rising
  • Positioning as a healthcare 'aggregator' that captures user data and cross-sells more solutions
  • Trading at just 2.8x EV/sales trailing and under 2x forward, with margins near breakeven and upside to expand

Risks acknowledged

  • Stock is very volatile, down about 25% since early July highs near $40
  • Still down almost 20% for the year despite the rally off February lows
Strongly BullishHims & Hers DOWN 7%: Is This a Disaster? | $HIMSAug 11, 2026
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Travis views Hims & Hers as the biggest holding in his portfolio, believing the company is deliberately sacrificing short-term margins to acquire subscribers and build a long-term healthcare aggregator platform. He argues the recent stock drop is a short-term overreaction to margin compression, while the underlying growth trajectory (accelerating revenue, subscriber adds, expanding treatment categories) is strengthening.

Key arguments

  • Subscribers grew over 300,000 sequentially to 2.89 million, partly boosted by the Eucalyptus acquisition
  • Monthly revenue per subscriber jumped from $8 to $92 due to GLP1 weight loss products via Novo Nordisk and Eli Lilly deals
  • Full-year revenue guidance raised to $3.1-3.3 billion from $2.8-3.0 billion, with 50%+ growth expected in the second half of 2026
  • International expansion (Eucalyptus, Zava, Canada) is driving growth beyond the US market
  • Customer acquisition economics improve over time as cumulative gross profit per customer builds each quarter, similar to software company lifetime-value models
  • Long-term aggregator thesis: adding specialties like peptides and hormone health will keep expanding subscriber base toward 5-20 million

Risks acknowledged

  • Gross margin fell from ~80% to 63.8% due to lower-margin branded GLP1 products
  • Adjusted EBITDA margin guidance was cut from ~11% to 9%, and the high end of EBITDA guidance was reduced from $350 million to $325 million
  • Legal reserves tied to an FTC issue are weighing on near-term margins
  • Stock fell about 7% after hours and remained down roughly 2.8% pre-market on the margin disappointment
Strongly BullishWhy Hims & Hers AI Is a Game ChangerAug 8, 2026
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Travis Hoium argues that Hims & Hers is building a genuine AI-native healthcare platform, combining a new doctor-plus-AI hybrid chat experience with smart scale data integration to create a data flywheel that differentiates it from generic chatbots and traditional healthcare providers. He believes this strengthens the company's long-term growth trajectory and justifies its position as his largest portfolio holding.

Key arguments

  • New Hers app update embeds AI directly into the care experience via a hybrid AI/doctor chat rather than a generic chatbot.
  • Free smart scale integration creates a real-time data flywheel (weight, GLP-1 progress) that improves both AI and doctor decision-making.
  • AI also assists clinicians by surfacing patient context and medical history, improving efficiency and care quality.
  • This data feedback loop becomes more valuable as new products (e.g., peptides) are added to the platform.
  • Current valuation (P/S of 3.1, forward EV/Sales of 2.2) looks reasonable if the company grows into an AI-powered aggregator of healthcare demand.
BullishHims & Hers Stock ALERT! -- Everything You Need to KnowJul 29, 2026
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Travis argues the FTC lawsuit against Hims & Hers is a short-term headline, not a structural threat, and actually signals that the company is winning against incumbent pharma by disrupting the industry. He views the stock's 13% drop as a potential buying opportunity similar to the earlier Novo Nordisk lawsuit dip, citing the company's strong subscriber growth, transparent pricing, and small fines relative to its $2.4 billion revenue base.

Key arguments

  • Big pharma is terrified of Hims & Hers becoming the 'front door' to healthcare, as shown by the peptide hearing and now the FTC lawsuit.
  • The specific FTC allegations (billing before provider visit, difficult cancellation, data sharing) are not serious issues based on his personal use of the app.
  • Comparable FTC fines against other digital health companies have ranged from $1.5 million to $10 million, which would be immaterial against Hims & Hers' $2.4 billion in revenue.
  • The earlier Novo Nordisk lawsuit caused a similar stock drop that turned out to be a great buying opportunity.
  • Regulatory and legal pushback from incumbents is itself evidence that Hims & Hers is winning market share, similar to taxis fighting Uber.
  • Hims & Hers is the biggest position in his Asymmetric Investing portfolio.

Risks acknowledged

  • There could be a settlement or fine resulting from the lawsuit.
  • The company may need to change some business practices as a result of the FTC action.
  • The stock dropped over 10-13% on the news.
Strongly Bullish5 Stocks to Own for 20 YearsJul 28, 2026
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The host views Hims & Hers as a healthcare demand aggregator with growing subscriber numbers, spending and supplier bargaining power. He sees potential for a valuation above $100 billion in a decade and is currently building a position to hold long term.

Key arguments

  • The host expects revenue growth above 50% in the second half of 2026.
  • A substantial telehealth market share strengthens its relationship with pharmaceutical suppliers.
  • Acquisitions could materially increase subscribers.
  • GLP-1 products, labs and eventually peptides could increase spending and expand services.

Risks acknowledged

  • Early-year comparisons and the Novo Nordisk lawsuit disrupted the growth picture.
  • Subscriber estimates are possibilities rather than firm outcomes.
  • The timing of peptide offerings remains uncertain.
  • GLP-1 uncertainty affected growth previously.
Strongly BullishAsk Me Anything: July 2026 EditionJul 24, 2026
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He sees Hims as a potentially large global healthcare platform built around direct consumer relationships, subscriptions, and personalized treatment. He expects a higher valuation if second-half growth accelerates, while describing the long-term investment as a high-upside, potentially binary outcome.

Key arguments

  • Subscriber growth could reaccelerate after difficult comparisons.
  • Weight-loss customers can increase average revenue per subscriber.
  • A 50% or greater second-half growth rate could warrant a higher sales multiple.
  • Global brand consolidation, lab services, and consumer data could deepen relationships.
  • Specialized healthcare relationships may be more durable than general retail offerings.

Risks acknowledged

  • The growth and guidance catalysts remain unconfirmed.
  • He allows that his view of specialized healthcare platforms could be wrong.
  • The company could ultimately fail rather than realize its upside.
Strongly BullishHims & Hers Stock Pops 13% on Peptide NewsJul 23, 2026
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Hoium remains constructive on his largest holding as Hims & Hers expands its specialties, international footprint and data-driven treatment platform. He considers the valuation compelling if growth returns and presents a conditional scenario for a much higher enterprise-value-to-sales multiple.

Key arguments

  • Peptide availability could attract subscribers and expand the platform's treatment options.
  • Labs, integrated health data and personalized treatments could reinforce customer engagement and platform value.
  • Eucalyptus expands the company's reach into Australia and Japan.
  • Subscriber growth may continue recovering, while higher-priced branded weight-loss treatments could raise revenue per subscriber.
  • An enterprise-value-to-sales multiple of 3.4 leaves substantial potential for valuation expansion if growth accelerates.

Risks acknowledged

  • Revenue growth has slowed and margins have moved in the wrong direction.
  • GLP-1 compounding restrictions created difficult comparisons and pressured subscriber economics.
  • Peptide regulatory recommendations still require further action before products can launch.
  • Low-priced peptide treatments may contribute less revenue per customer than weight-loss treatments.
Strongly BullishHims & Hers Stock: Why This Is a 10x StockJul 1, 2026
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The host sees Hims & Hers as a healthcare demand aggregator whose customer relationships, data and expanding specialties can reinforce one another and attract pharmaceutical supply. He regards the current sales multiple as a bargain, endorses maintaining his largest portfolio holding and sees potential for 100-fold returns if the company wins globally.

Key arguments

  • Consumer choice and control of the customer interface can create platform advantages comparable to Netflix and Uber.
  • Labs, AI and personalized health data can improve treatments and strengthen subscriber retention and acquisition.
  • Expanding specialties create cross-selling opportunities and a subscriber-data-personalization flywheel.
  • Partnerships with Novo Nordisk and access to Eli Lilly products expand supply and could support subscriber growth and revenue per subscriber.
  • The host cites more than 50% of observed telehealth sales in 2025 as evidence of competitive strength.
  • International acquisitions expand the addressable market and subscriber base.
  • Avoiding insurance supports transparent pricing and a different incentive structure from traditional healthcare.
  • The host estimates second-half revenue growth could approach 50% including Eucalyptus, making roughly 3.5 times sales attractive.
  • He prioritizes platform growth over near-term profitability and sees potential for stronger monetization after achieving scale.

Risks acknowledged

  • Recent growth has slowed and margins face pressure.
  • GLP-1 availability changes and Novo Nordisk litigation previously disrupted the business.
  • Ro's advertising campaign temporarily reduced Hims & Hers' market share.
  • International expansion risks diverting management attention from the US.
  • Global platform dominance remains conditional.
Strongly Bullish5 Stocks I Think Could 10x From HereJun 29, 2026
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The host views Hims & Hers, his largest holding, as an emerging consumer healthcare platform with substantial investor upside if it compounds growth over a decade. Subscriber expansion, additional treatments and international acquisitions underpin the opportunity.

Key arguments

  • The platform aggregates healthcare demand and reaches consumers directly.
  • Additional treatments and branded GLP-1 products could increase revenue per subscriber.
  • Acquisitions expand international reach and the subscriber base.
  • The host sees approximately 3.5 times sales as compelling relative to growth.
  • He believes the company can prioritize growth now and demonstrate stronger profitability later.

Risks acknowledged

  • Growth has decelerated and was nearly flat in the latest quarter discussed.
  • GLP-1 business fluctuations create uneven growth.
  • Recent investment has reduced profitability.
  • The investment outcome depends on sustained growth.