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ElfBeauty (ELF)

Asset spotlight

What was said about e.l.f. Beauty

Creator calls, with the evidence to check them.

ELF · latest price

$116.14

as of 17h ago

The YouTube conversation

What are creators saying?

Selected calls on file
Recorded calls
39
YouTube channels
3
Pending outcomes
9
  • 39 bullish
  • 0 bearish

30 / 90 days · price direction

Directional track record

Did price move in the direction of the call?

Separate from forecast accuracy.

30-day window

Direction matched: 76%

13 matched

of 17 observed calls

3 waiting for the window

0 missing price evidence

Inspect the calls
Matched
13
Moved opposite
4
Flat
0
Waiting for the window
3
Missing price evidence
0
Average direction-adjusted move
+12.1%
Published calls on file
39
Excluded from this measurement
10
Additional calls grouped
9

One observation per creator, asset and UTC publication day. Conflicting directions on the same day are excluded. Flat observations stay in the denominator. Waiting windows and missing evidence are unknown outcomes.

Example measured calls

  • Bullish call · published Oct 6, 2026

    Entry close · Oct 7, 2026
    $105.03
    End close · Nov 6, 2026
    $116.14

    Price change +10.6% · Direction-adjusted +10.6%

  • Bullish call · published Oct 1, 2026

    Entry close · Oct 2, 2026
    $104.68
    End close · Nov 2, 2026
    $110.68

    Price change +5.7% · Direction-adjusted +5.7%

  • Bullish call · published Sep 21, 2026

    Entry close · Sep 22, 2026
    $102.12
    End close · Oct 22, 2026
    $114.99

    Price change +12.6% · Direction-adjusted +12.6%

90-day window

Direction matched: Not enough observations

8 matched

of 8 observed calls

Rate appears from 10 observations

12 waiting for the window

0 missing price evidence

Inspect the calls
Matched
8
Moved opposite
0
Flat
0
Waiting for the window
12
Missing price evidence
0
Average direction-adjusted move
+34.2%
Published calls on file
39
Excluded from this measurement
10
Additional calls grouped
9

One observation per creator, asset and UTC publication day. Conflicting directions on the same day are excluded. Flat observations stay in the denominator. Waiting windows and missing evidence are unknown outcomes.

Example measured calls

  • Bullish call · published Aug 6, 2026

    Entry close · Aug 7, 2026
    $98.49
    End close · Nov 5, 2026
    $109.85

    Price change +11.5% · Direction-adjusted +11.5%

  • Bullish call · published Aug 4, 2026

    Entry close · Aug 5, 2026
    $86.37
    End close · Nov 3, 2026
    $111.50

    Price change +29.1% · Direction-adjusted +29.1%

  • Bullish call · published Jul 21, 2026

    Entry close · Jul 22, 2026
    $79.03
    End close · Oct 20, 2026
    $114.74

    Price change +45.2% · Direction-adjusted +45.2%

How to read this

Direction is extracted by AI and may need correction. These fixed windows do not evaluate the creator’s own target or deadline. The entry is the first full market session after the source’s UTC publication date; we compare its close with the close 30 or 90 calendar days later, rolling a non-trading endpoint forward. Bullish calls match a rise; bearish calls match a fall. This is a price comparison, not a trading return.

How directional measurements work

Updated Nov 7, 2026

Forecast accuracy

Creators’ own targets and deadlines

—

nothing resolved yet

39 calls from 3 channels are on file for ELF. None have resolved yet, so there is no hit rate to report. 9 are still pending. The record leans bullish: 39 bullish and 0 bearish.

This is the weighted hit rate: a partial counts as half. It uses resolved forecasts, not the 30/90-day directional observations above.

How hit rates work

Email me when ELF calls resolve

When a tracked ELF call is scored — hit, miss or partial — we’ll email you the result. No account needed.

Used only for these updates. Privacy

Price & targets

Compare one creator’s call at a time.

20 targets available · newest first

  • Daily close
  • Selected range
$88$106$125$144May 11Aug 8Nov 6
Recent daily closes through Nov 6, 2026. Price history is incomplete; gaps remain open.
Financial Education

Said Nov 7, 2026

Target range

$120–$140

BullishRecorded outcomepending
Deadline
Dec 31, 2026
Open call & evidence
Call context
Stated timeframe
this year

Original words

“I've always felt like ELF leaves this year somewhere between 120 and 140.”
Source video
About this view

Price window: May 11, 2026–Nov 6, 2026. Yahoo Finance · daily closes. Prices and targets use split-adjusted units.

63 trading sessions are missing from this window. Lines break across missing sessions; one observation appears as a dot.

The recorded outcome follows the call’s original target, deadline and conditions. The price line shows daily closing observations.

19 calls lack a comparable target or source date. Find calls without targets in the creator archive.

Calls, by channel

Choose a creator to read their calls and source evidence.

Financial Education36 callsStrongly Bullish

The host expects e.l.f. Beauty to appreciate independently of market volatility. He also reiterates an expected year-end share-price range of $120 to $140.

Most recent thesisNov 7, 2026Source video

The host expects e.l.f. Beauty to appreciate independently of market volatility. He also reiterates an expected year-end share-price range of $120 to $140.

Earlier theses (19)
Strongly BullishNov 5, 2026Source

The host grades ELF's earnings A+ and reiterates a year-end valuation range and substantially higher long-term target. He continues recommending purchase despite the rally from its summer lows.

Strongly BullishOct 7, 2026Source

The host celebrates the stock's recovery from its lows. He names $140 as its next upside level.

Strongly BullishOct 6, 2026Source

The host expects e.l.f. Beauty to resume a strong growth cycle after tariff disruption and acquisition and expansion costs. Improving margins, cash flow, brand expansion, and a projected earnings recovery support his expectation of new share-price highs.

Strongly BullishOct 1, 2026Source

The host ranks e.l.f. Beauty second and favors buying and holding it around $100. He sees several growth drivers, including shelf-space expansion, international sales, modest price increases and the Rhode brand.

BullishSep 21, 2026Source

Jeremy has owned e.l.f. Beauty on and off for years, with original shares up over 1,000%, and recently re-bought around $49 (now $97), seeing long-term multi-bagger potential.

BullishSep 16, 2026Source

The YouTuber argues ELF is well-positioned regardless of oil prices or economic conditions because 75% of its products are priced at $10 or under, making it resilient if consumers tighten spending. He sees long-term upside despite some petrochemical-related cost headwinds from higher oil prices.

Strongly BullishSep 15, 2026Source

The host expects e.l.f. Beauty to finish the year between $100 and $140, and sees a long-term opportunity for the stock to become a several-hundred-dollar name as margins and profitability improve.

Strongly BullishSep 11, 2026Source

Jeremy frames ELF as a long-term compounder driven by the strength of its three brands (e.l.f., Rhode, Naturium), expanding retail distribution, and future margin expansion. He lays out both a base case and bull case price target for 2030 based on his own revenue and margin projections.

BullishAug 25, 2026Source

The host expects e.l.f. Beauty to finish the year within a $100–$140 range, with a midpoint above the cited current price of $105. He cites recent momentum and seasonal strength while acknowledging a lower endpoint below the current price.

BullishAug 18, 2026Source

ELF has cleaned up prior tariff-related margin drama and successfully integrated the Rhode acquisition, driving the stock up sharply from $49 in early June to $92. The host sees continued upside into year-end.

Strongly BullishAug 6, 2026Source

The host expects e.l.f. to finish 2026 between $100 and $140 and ultimately trade above $200. He endorses holding through short-term volatility, adding after a large decline, and sees a tentative positive next-session reaction.

Strongly BullishAug 4, 2026Source

The host expects e.l.f. shares to reach $100–$140 by year-end from approximately $82. He believes analysts underestimate sustained double-digit growth from shelf space, pricing, international expansion, new products and Rhode.

Strongly BullishJul 21, 2026Source

Despite a substantial recent rally, the host expects ELF to appreciate further. His outlook extends through the remainder of 2026 and subsequent years.

Strongly BullishJul 16, 2026Source

The host considers e.l.f. a compelling current buying opportunity around $74.57 despite its large gain since his original purchase. He expects substantial further upside and places it among his strongest long-term opportunities outside major technology companies.

Strongly BullishJul 13, 2026Source

e.l.f. is a 9.5-rated investment opportunity that the host calls a phenomenal buy. He expects brand expansion, acquisitions and recovering margins to support the investment.

Strongly BullishJul 9, 2026Source

The host expects ELF to reach $100–$140 by the end of 2026, exceed $200 around 2030 and potentially become a $500-plus stock over the next decade. He sees organic growth and repeated acquisitions creating a much larger global beauty company.

Strongly BullishJul 7, 2026Source

The host expects e.l.f. Beauty's rally to continue and forecasts a price above $100 before the end of 2026. He also endorses holding it for years.

BullishJul 1, 2026Source

ELF's recent rebound illustrates how quickly growth stocks can recover when expectations improve. Beyond describing the historical rally, the host explicitly maintains that ELF remains significantly undervalued.

Strongly BullishJun 30, 2026Source

The host believes ELF has established a clear bottom and entered a powerful recovery cycle. He recommends accumulating below $100, expects $120–$140 within six to twelve months, and maintains a long-term value above $200.

Bullpending$130Nov 7, 2026

“I've always felt like ELF leaves this year somewhere between 120 and 140.”

BullNot scoredNo targetNov 7, 2026

“Celsius, the wealthiest, and Elf on a Shelf. Those stocks, it doesn't matter. This is a one-mon chart of the Q's, the NASDAQ versus ELF ver…”

BullNot scoredNo targetNov 5, 2026

“So, um it's still a buy. It's still a buy.”

Bullpending$400Nov 5, 2026

“Long-term, this is a $300 to $500 stock in my opinion.”

BullNot scored$130Nov 5, 2026

“I've told you guys I think the stock exits this year 120 to 140, right? I just continue to believe that.”

Bullpending$140Oct 7, 2026

“Now, at this point in time, next move up for Elf on the Shelf, this Flapjack Flipper itself, 140, baby. 140. That's next move up.”

BullNot scored: conditionNo targetOct 6, 2026

“I think it's going to be an absolute party for the next at least two years, if not the next three years. and you're going to see the stock…”

BullNot scoredNo targetOct 6, 2026

“you're going to see the biggest earnings per share we've ever seen for ELF likely by this time next year.”

Bullpending$400Oct 6, 2026

“This stock longterm is a 400 plus dollar stock in my opinion.”

BullNot scoredNo targetOct 1, 2026

“The road beauty opportunity for this company is enormous as they scale that business out over the next three to five years.”

BullNot scoredNo targetSep 21, 2026

“Has a opportunity longterm to be a multiund stock.”

BullNot scoredNo targetSep 16, 2026

“ELF long-term, I think, could be a several hundred stock.”

BullNot scoredNo targetSep 15, 2026

“Longterm the stock has an opportunity to be a several hundred stock.”

BullNot scored: deadline$400Sep 11, 2026

“We're talking about a stock price that's a $400 stock come 2030. 400 plus, let's call it, right?”

BullNot scored: deadline$274.50Sep 11, 2026

“So, I have the stock owned about $250 to just under $300 under my base case here, right?”

Showing the 15 most recent of 36 calls. All 36 count in the record above. See all 36 calls

Michael Tyler2 callsMixed

The host recently sold his ELF position after the stock ran from the $40s-$50s to around $110, believing the valuation opportunity (originally a favorable PEG ratio) has largely played out. He remains long-term positive on the company itself and would consider buying again if the valuation resets.

Most recent thesisAug 28, 2026Source video

The host recently sold his ELF position after the stock ran from the $40s-$50s to around $110, believing the valuation opportunity (originally a favorable PEG ratio) has largely played out. He remains long-term positive on the company itself and would consider buying again if the valuation resets.

Earlier thesis (1)
BullishAug 20, 2026Source

The host sold roughly $50,000 of his highest tax-lot ELF shares today mainly for tax and portfolio-concentration reasons after the stock nearly doubled, but he remains bullish overall and still holds a large position. He thinks the near-term risk/reward has become less attractive at current valuation levels.

Jeremy Lefebvre Makes Money1 callStrongly Bullish

ELF is described as having a long runway ahead with significant upside potential over the next few years.

Most recent thesisApr 15, 2026Source video

ELF is described as having a long runway ahead with significant upside potential over the next few years.